Jeff Patton: Beyond story-mapping: the evolution of agile product design
Getting2Alpha
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The Power of Validated Learning
A company called Carmax wanted to make the car buying experience easy fast fun. They built a prototype where you apply for financing online and then started shopping. The minute they put it in front of customers everything kind of changed. It's part technology and part hand waving and things like that. But adding finance data on top of the car buy experience kind of messed things up.
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