2min chapter

Under the Influence with Terry O'Reilly cover image

Ageism In Advertising

Under the Influence with Terry O'Reilly

CHAPTER

Boomers Spend More Time and Money Online Than Any Other Demographic

People 50 plus by 60 percent of all carbonated beverages. Boomers spent more on tech than anyone, according to Forrester Research. But how big is the 50-plus population? 1 in 3 adults is 50.

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