How to Work With Content Creators and Brands

Sally Kohn: I want brands and agencies to remember that these are, they, these are people. They're all very different. Take a extra 25 minute phone call or zoom call or Google me call before you strap them into something. Just take, take that extra book, book the call, do it. And again, there's people behind me is they're not machines or not robots. But trying to make this a perfect science is, is a huge mistake. It doesn't take that long to figure that out.