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How Jeff Bezos Built One of the World’s Most Valuable Companies

HBR IdeaCast

CHAPTER

Innovative Leadership at Amazon

This chapter examines the impactful strategies of CEO Jeff Bezos that have driven Amazon's remarkable success. It emphasizes the importance of experimentation, customer-centricity, and long-term thinking in leadership, alongside Amazon's unique communication practices. The discussion also highlights the company’s ability to attract top talent by fostering a culture of innovation, ultimately reshaping traditional business strategies in the digital economy.

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