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When we started Indiegogo the original idea was actually equity, what we now call equity crowdfunding. But it was not possible to do that because certain legislation required an investor. So almost the idea of what we know today as perks based crowdfunding came out of that necessity. For us for Perks based crowdfunding, your perk cannot be monetary. It has to be a thank you card or anything but it can't be a promise of ownership.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode