2min chapter

Think Twice: Michael Jackson cover image

The Sound of Young America | 4

Think Twice: Michael Jackson

CHAPTER

The Rise and Fall of Motown

During the first nine years of its existence, Motown had racked up over 100 top 20 hits on the Billboard charts. Barry Gordy's innovation was to find a way to get his music played on top 40 stations and on to the more mainstream pop chart. This was known as Crossing Over. That's what determined if you had a hit record, it must be a hit because the radio station is planned to death.

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