The Power of Proximity with Kaihan Krippendorff
What's Next! with Tiffani Bova
Harnessing Proximity for Value Creation
This chapter explores the shift in value creation happening closer to when and where it's needed, with examples from agriculture, technology, and the workplace. It discusses how proximity impacts consumer experiences, product quality, and work evolution, highlighting the importance of being closer to the consumer for efficiency and strategic value creation. The conversation extends to implementing proximity in day-to-day work processes, emphasizing identifying barriers, leveraging proximate technologies, and generating solutions for optimal outcomes.
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