Introduction

Exploring the human desire for safety, belonging, and status while discussing building a successful business without compromising one's identity and the role of the economy in promoting consumer goods.

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Episode notes

“The economy is just SMART people paying BEAUTIFUL people to promote stuff to INSECURE people.” What was your first thought upon hearing or reading this statement? Do you agree or disagree with it?

Create a Superconscious Transformation for yourself and others - Magnetic Mind Certification Free Training

Now, read the statement again and answer this question: Which one are you?

When we really think about it, there's some truth to the statement. It's part of basic human behavior, and that's part of the reason people buy things they don't really need.

Whether you are a business owner or a self-made millionaire, understanding how people behave will help you position your brand and your products effectively.

“When you're positioning your product, you must position it in a way that is attractive, that shows a vision, that increases status, that shows a person how they would be if they were to buy or purchase it. You can't just say, “My product is the best.” - Chris Duncan

In This Episode:

- Is THIS statement TRUE?

- The real reason we buy things we don't really need

- What is marketing all about?

- Understanding human behavior for effective product positioning

Resources:

You're Not Broken by Chris Duncan - https://go.yourenotbroken.com/free-ynb-book

The Superconscious Path by Chris Duncan - https://www.amazon.com/Superconscious-Path-Christopher-Michael-Duncan/dp/0645892408

Magnetic Mind Certification Free Training - https://go.magneticmind.com.au/cert-online-training

Connect with Chris Duncan:

- Instagram: https://www.instagram.com/chrismduncan/

- Facebook: https://web.facebook.com/MagneticMindPage