Evolving the Ideal Customer Profile

Mark Kosoglow reveals why most outbound fails before it even starts and how identifying the pain chain can radically improve your team’s results.

🎙 ACTIONABLE TAKEAWAYS:

• Define your ICP by real problems, not just data, to find the right prospects.
• Understand where prospects are in the buyer’s journey before asking for meetings.
• Use a “pain chain” of educational messages to move prospects from unaware to aware.
• Offer valuable insights or audits instead of just asking for meetings.

MARK’S PATH TO PRESIDENTS CLUB:

• Co-Founder/CEO @ Operator
• Chief Revenue Officer @ Catalyst Software

RESOURCES DISCUSSED:

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• Save $50 on any 30MPC course with code “PODCAST”