How to Make Your Website More Emotional

It's so hard with the expectations for managers to actually having you produce something and just saying to them, no, I'm going to spend two weeks just researching. Because they're localized. Both those examples with Matt, Aunty and Coke, they're non-transactional websites. So maybe the emphasis is not, okay, conversions, but it's more about brand building,. which is seen as an 80 more emotional And campaigns. Conversion is, you know, that's it. It's another live-life. It's a jumping-off of a cliff. But you do need to understand a lot about psychology to implement this kind of thinking.