How Can We Overcome Unconscious Imperative Bias?

There are so many things we can do. One of the approaches that I have been really impressed by in terms of like the data that show that it actually makes quantifiable change in people is a particular way of structuring interactions. You're familiar with big deal guy Gordon Alport who developed this hypothesis? Sure. No, I so appreciate that. And given that, I mean, I think that sort of leads us to an important question and a really important focus of your book,. It's not that we don't have these tools, these tools do exist.