LinkedIn ABM Strategy

You can have a campaign ABM target list inside of LinkedIn, this type of function with three different messages and then whether some people will use engagement. Some people will use like the whatever signal to orchestrate an outbound motion. And so just different targeting with the in-link theme essentially to get those executive titles. It's different targeting at the account level and then add the titles. If it makes sense and you understand each persona to have different messaging for different stakeholders that are going to be involved in the process, if it truly is complex. Then just stick with your buyer.