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EP 153 | Aggelos Mouzakitis (Glofox) - Taking a more human approach to diagnosing churn and retention.

CHURN FM

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How to Reduce Churn in a Business?

In a hypothetical scenario, the guest would pick one technique that has been effective in reducing churn fust. The trick is to use different offers and remind customers of what they're going to lose by leaving them disappointed. In another example, he'd start monitoring customer success people when active gets significantly reduced. This could help prevent chan tracks ik assing when customers stopd becoming engaged with a service.

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