Success with Pay-Per-Click and Text Message Marketing

In this chapter, they discuss the success they are having with pay-per-click advertising, text message marketing, and the challenges they face with the latter due to clamping down by carriers. They emphasize the importance of closely monitoring and managing pay-per-click campaigns to maximize returns. They also mention using launch control for text message marketing to ensure TCPA compliance and their strategy of focusing on quality and being prepared for future clampdowns.

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