The Rise of Personalization on YouTube

Kevin Smith: I think the biggest takeaway is the availability of tools and the new tools that have emerged, whether it's multi-language audio or generative AI. He says a lot of creators feel an anxiety around needing to achieve extremely high viewership levels to make a career on YouTube. Smith: But because we're moving in this direction of more and more personalization, we're moving to a place where you can build a very tight-knit core community.