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Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan

Marketecture: Get Smart. Fast.

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The Debate on Transaction IDs and Industry Unrest

This chapter explores the contentious issue of transaction IDs in advertising, focusing on their role in preventing ad auction duplication. It highlights concerns from publishers about the power dynamics favoring larger companies and discusses recent changes from Prebid that add urgency to the debate.

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