The Rise of High Concept Brands in China

If you're living in a giant city like Chongqing, Beijing, Shenzhen, you have a ton of money. A lot of these people are already returning to the countryside because they can buy a house really cheap and then they can open a business really cheap. And so that's what's happening in China right now. That is the trend. Alex: My best friend from college used to be a brand manager for this fairly big Chinese clothing brand. She quit her job in I think September last year,. We call it quit naked. This is a term that we use as a way of saying quitting. How do you say that in a Chinese law? It's law. So it