The best way to raise money is to have a great business. And then there are things that you can do to optimize the raise and raise at potentially more money than someone that hasn't run a good process. Great process will never compensate for not a great business or in a seed stage is only a great business, but you need a really strong idea and story. I wrote this because I had an incessant stream of founders reaching out to me to help with fundraising because I just didn't hear.

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