swade, we map and shape customer journeys and hospitality settings. We're able to link their mobile device to a central profile that exists within the property management system of a hotel. And then based on, you know, where they're going on property, their device pings with access points where they're spending on property real time. You no activities such as transactions or changes to their reservation, we can start building toge a really cohesive understanding of how this person is spending their time and money at this physical location.

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