3min chapter

Decoder with Nilay Patel cover image

How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder

Decoder with Nilay Patel

CHAPTER

How Do You Make Decisions?

How do you make decisions? You've had a number of different roles. What I like to focus on is getting the right people in the room, right great decisions are made when the right voices are part of the discussion that leads to the decision. And then the third is something that we talk about which is purposeful speed. We happen to participate in a market that moves pretty quickly and so for us making those decisions with purposeful speed is critically important.

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