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#51 Wild Company: The Untold Story of Banana Republic
Founders
The Importance of Facts in Business
Dearing: "Our eclectic cash of surplus, no matter how much we cleaned it, altered it, and reinvented it, could not tell its own story" He says the company's catalog is probably the cornerstone of their business. Dearing found a book based on three partners who would communicate ideas about the business through facts. In that book, they don't have CEOs or vice presidents but instead use government names like banana dictators.
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