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Making Things to Last
There are so many ways that we can cut the amount of stuff going through the system. We need to tackle avoidable waste as well, not waiting until it's got to the point where nothing else can be done with it. The circ nomy is much broader than that, and it can be applied to almost anything,. It applies to things like housing. I think we have a long way to go in understanding all the possibilities still. But there some really exciting a business models coming through.