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S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture
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How to Use Tap Cart to Promote Your App
Tap Cart lets you update your mobile app to reflect the season or environment that your site is in. It's not like a static thing where you load it once and it never changes again. The other thing is pairing that with the discovery piece. I feel like one of the biggest things that happens during any sale is actually the lack of awareness about a sale. That plus being able to merchandise your app around the sale, I think creates for a powerful promo experience.
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