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Vice Media Raised $1.6B But Went Bankrupt Because of This

Marketing School - Digital Marketing and Online Marketing Tips

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The downfall of Vice Media and the pitfalls of ad-based monetization

This chapter discusses the rise and fall of Vice Media, a company that heavily relied on ads for monetization, eventually leading to its bankruptcy. The importance of creating a media arm for businesses is highlighted, with a caution against relying solely on ads for revenue.

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