The Love Hate Relationship With Goals

i have this love hate relationship with gols. It stems from being an athlete and a runner who spent most of his life setting goals, because that's what you do. But i think my hate comes from the fact that i set very ambitious goals from the beginning. Goals work really well with things that are achievable and relatively easy but they back fire often when they are incredibly difficult or too difficult. The process ought to drive the outcome, ye a hundred %.