Monetized audience can take less traditional forms, but it's just as powerful for you as a professional. Using morning brew as an example, we're building a paid business education product that we will then market to our three million subscribers and listeners across morning brew founders journal, business, casual et cetera. Or one of his twitter followers literally ends at being his future boss. Think about how powerful it is to have a built in audience and network to go to when looking for different career opportunities.