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Vidy: There is a battle going on for the shortness of video watching. If you're thinking about creating content for any kind of medium, whether it's youtube reols, or if you're doing video for on line, you can't do it without thinking about shorts. You have to think, you have to think about where people are hanging out. And i mean, i just got done talking to a billion dollar company about their strategy, their social media video strategy. They can't keep up with all these platforms, even they don't want to. So what i'm thinking is the more efficient thing to do right now is let's create one type of videos that can be
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