Lending money is usually a big money maker because of some combination of interest in fees. But when terry and hulion piqued under the hood of the business model, not only are the companies not charging interest, the fees generally aren't super high either. Instead of making money by gouging their customers with hidden fees, it turned out by now pay later companies were taking their cut from the other side of the transaction,. So it goes between four and as high as nine and a half%.