How to Write a Sales Pitch for a Product

i'm nowhere near as cynical as berce, and i don't have that anger toward people in the financial system. So this book is started out as a little adventure to see if i could come up with short, snappy definitions. And then it became a challenge, because i would say to myself, can i take everything i've learned about this particular thing over the past 25 years and boil it down into a hundred, 50 words or less? That's why i think an exercise like writing this book was important and I hope i could make it useful for readers as well.