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Jeremy Howick, "The Power of Placebos: Unlocking Their Potential to Improve Health Care" (Johns Hopkins UP, 2023)

New Books in Psychology

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The Influence of Presentation and Invasiveness on Placebo Effects

This chapter explores how the presentation and ritual associated with placebos can impact their effectiveness. From medication administration to surgery, they discuss the influence of branding, invasiveness, and rituals on placebo effects.

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