2min chapter

Hidden Brain cover image

You 2.0: In the Heat of the Moment

Hidden Brain

CHAPTER

Do You Think It's Important for Women to Wear Bronze to Work?

Women who participated in julie's study imagined the situation and were asked to describe how they thought they'd react. The response was overwhelming. About 90 % of the women thought that they would respond in a very assertive and sometimes aggressive way. A lot of women, about 30 %, said that they would feel anger. Anger was galvanizing. We are interested fear, too. How many people thought they'd be a little bit afraid? And only two % of people said that they would be afraid. So this doesn't sound like nina fuller at all. These women were all assertive, angry, indignant. They were sure they would tell the man off.

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