MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market
The $100 MBA Show
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Building a Customer Advisory Board for Debt Freedom Solutions
Omar: A lot of the debt freedom solutions were trying to solve the practical, the symptom side. We actually tried to identify a similar area in a different industry that we could draw inspiration from. And then that brought us to the third and last point, which is building the product and constantly looking for feedback. So on the one hand, seeing awesome results on the demand side. On the bata side, the bata we launch a couple months ago, we're starting to see really awesome outcomes for folks where our active users are paying off three times as much debt compared to our non active users.
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