I had never run for elected office but my wife and I had been around politics enough to know so we thought we had to do five things to win These are this is a hard hard thing to get right. First of all you have to appeal to the base Which are largely trump voters maga voters. You need to run a campaign that can also get independence and Conservative democrats then finally you got to wake up every morning and look in the mirror and like that person And say I believe that this guy is running for the right reasons and staying true to his values That's what you got to do to succeed, he says.