2min chapter

AdExchanger cover image

Measurement Will Never Be Perfect, And That’s Okay

AdExchanger

CHAPTER

Third-Party Data Is the Backbone of Modern Marketing

First-party data is the most high-fidelity set of data you can have, but also nobody knows more about your own customers than yourself. Third-party data absolutely has a role to fill gaps about what you don't already know about your customers. It's there to provide a mechanism for reaching people who you may not know anything about or prospecting. If you have close partners, someone who you work with from an industry standpoint,you can partner with them as well.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode