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Your Code Is Not Your Moat

Beginning Balance

00:00

You Don't Care. You Shouldn't.

Sally Kohn: There's something about the kind of person who becomes a YNAB. They have a way of looking at the world, it's not better but they care about different things. She says that core values are your strategy and how you do business attracts people with those same core values. "There's like a resonance there that goes kind of with you," she says.

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