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Tiffany bova is from salsfor. She's the global growth innovation evangelist, a at sells forest for the last five years. The author of both ece, get smarter about the choices that will make or break your business. And so we're going to get into our next topic, which is customer management.

This Startup Basics is all about managing customer relationships. Tiffani Bova from Salesforce joins to talk about the ways startups can improve customer interactions, transforming one-time transactions to reoccurring relationships. Jason and Tiffani give practical tips better serve customers and keep them coming back.