5min chapter

Cold Call cover image

Reinventing an Iconic Independent Bookstore

Cold Call

CHAPTER

Introduction

H b r presents: Ryan raphaeli and case protagonist quame spearman, to discuss the case. The case is about what does it mean for an organization to re invent itself. Quame spearman has a background in management, operations and strategy focusing on brick and mortar businesses. He is co owner and ceo of tattered cover book store, and the protagonist in day's case.

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