A lot of companies try to use the x for y model, but most people abuse it or do it incorrectly. Woint gives you some tips on how to avoid using this technique in your own business. Sipher ilegibility: Is X a household name? This should be like, a billion dollar company. Does y want x? Really clear why the target that you're going after wants this kind of solution applied to it. And then the third one is, hy should be a huge market.

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