Cameron Hanes - Keep Hammering Collective cover image

KHC 003 - Chris Williamson

Cameron Hanes - Keep Hammering Collective

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Is YouTube Skewed for Men?

I see you reaching a lot of men. What's the breakdown on men to women? On audio, it's about 65, 35. YouTube skews massively male in any case. Why is that? Well, my daughter watches a lot of book review shows. Those are all girls. I think it's skewed for men for the type of content that we're putting out. It's not like girls don't use YouTube, but when it comes to the personal development stuff, I don't know. The algorithm is a hell of a beast.

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