AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
Winning Brands Play by Different Rules
Marketing Against The Grain
Can You Have a Transformational Brand Story for a Better Match Trap?
Marketers spend too much of their time in better mas trap and functional messagen, which is around their product. What i struggle with is a transformational bran message with a motion for a better match trap business. I love this challenge. Everybody gerin you challenged me with, had you tell a transformational brandamotive story with the better mouse trap business. Let's think about one of the oldest businesses in the world: osleep mattresses.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode