I feel like especially at the beginning of a new season, you know, you kind of do just have to try stuff. And as I'm trying stuff, I'm getting clarity on like the newsletter is the thing. But if I were to sit down and play like, okay, this is what needs to happen,. Like it would be irrelevant in a couple of hours because there would be new information. So that's why I wrote it down. Next one I wrote down was don't say anything about someone in an email. You wouldn't say to them directly. We'll get back to them.