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SYSK Choice: How to Achieve Your New Year’s Resolutions & What Influences Our Preferences

Something You Should Know

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Why Do We Like What We Like?

Tom Vanderbilt is the author of a book called You May Also Like, Taste in an Age of Endless Choice. Why do we have a favorite color? Why do we like what we like? It's actually a fascinating question and here to discuss it is Tom Vanderbilt. "I think I have this interest in everyday things that are around us," he says.

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