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Episode 569: How to Have a Kick-Ass Partnership in Business, Marriage and Family with Nicole and Dan Culver

The Mind Your Business Podcast

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Are You Taking People After That Opt-In?

Nicole: 90% of our budget is driving them to different conversions, different opt-ins. And that's something that I think a lot of people are missing as well, is they have an opt-in, but are those people buyers or are they just an email? Where would you suggest taking somebody after that opt-in? Like, is there a big nurture campaign? Are you putting an offer in front of them pretty quickly? So obviously everyone's different and you have to take this with your own business. But for us, the faster they know that we're not doing this for free, that we're doing this piece, we want to work with you.

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