3min chapter

Anecdotally Speaking cover image

182 – Listen to your customer – Anita Roddick

Anecdotally Speaking

CHAPTER

The Importance of Listening to Your Customers

Albi was trying to change the name of her body shop when a funeral power got heavy on her. She made an anonymous phone call and they paid for marketing, she says. Guilk: "If you believe in something, stick by it and turn it to your advantage"

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