How to Build a Business to Sell

I'm just thought about this thinking of you. I think the best discipline for building a business is you build a business to sell even if you have no intention of selling it. Who would be the avatar buyer to buy your business? And what's the sort of industry standard to get a return on what you would return on your payday, your liquidity day, if you like? Or is it just building a profitable job? Yeah. It's difficult. You would be looking to try and sell the book.