A Product Market Fit Show | Startup Podcast for Founders cover image

How to Come up with an Idea | Mallorie Brodie, Founder of Bridgit

A Product Market Fit Show | Startup Podcast for Founders

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The Importance of Being in Research Mode

In research mode, you're very unlikely to start building until you've identified a problem that's worth building for. The ones that do real customer discovery oftentimes find out it's not a problem and they have to scrap their whole idea anyways. "No one wants to be the person that says your idea sucks," he said.

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