Harnessing LinkedIn for Real Estate Growth

Posting every day…multiple times a day…carousels…sharing your deepest personal stories. If you're trying to boost engagement, impressions, and reel in those real estate leads via social media, you've probably tried it all. And when it doesn’t work, you’re probably left thinking the algorithm is out to get you. But hold up – it’s not.

No strategy will ever work if it’s not backed by cold, hard data. If you’re not tracking what’s already working and turning up the volume on that, you’re just throwing spaghetti at the wall. Social media without analytics is just a bunch of guesswork. 

This is especially true for LinkedIn – the goldmine for real estate agents looking for leads. So many people struggle to make a splash on LinkedIn, but here’s a little secret: there's an easy way to crank up your following and engagement. Enter: ChatGPT.

How can AI transform your content game? How do we use ChatGPT to get more real estate leads on LinkedIn? In this episode, AI-assisted personal branding guru Celeste Yamile breaks down a simple, no-nonsense workflow that’ll have your LinkedIn popping off in no time.

With data you’re going to have the power and not think the algorithm hates you. -Celeste Yamile

Things You’ll Learn In This Episode 

• Go from 0-20,000 followers without posting every day  Most social media experts tell us we need to post multiple times a day to get more engagement and impressions. Is there a less taxing way to grow? 
• The best source of B2B leads  One of the best niches in real estate is employee-assisted housing programs. How can we use LinkedIn to get this in front of more companies who could benefit from them?
• Correlate your content to the outcomes you want  Instead of using generalized content strategies, how do we use our own analytics to create content that will actually appeal to our target market? 

Guest Bio

Celeste Yamile is an AI-assisted personal branding expert dedicated to helping founders and professionals build smarter content strategies that lead to better engagement and more inbound leads. With a proven track record of working with top-tier clients from companies like Google, TEDx, and Apple, Celeste is passionate about empowering her clients to establish strong, compelling LinkedIn brands that attract top clients on autopilot. To work with Celeste, connect with her on LinkedIn. 

Celeste’s ChatGPT Prompts 

1. Take a look at the data; what day of the week do I get the most engagement on average and show me in a chart:

2. Take a look at the data; what day of the week do I get the most impressions on average and show me in a chart:

3. Which posts had the most significant increase in followers during this period? Connect the date from "FOLLOWERS" to the date of posts in "TOP POSTS“. Include in the data the link to the top posts to show me in a table.

About Your Host

Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. 

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

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