
How to Avoid Commodifying Your Offering
2Bobs—with David C. Baker and Blair Enns
Navigating the Challenges of Marketing Educational Offerings
This chapter delves into the challenges faced in marketing and scaling self-directed training programs. It emphasizes the gap between the value of educational content and the marketing efforts required to reach potential learners, while also considering the risks of undervaluing comprehensive services through low-cost offerings.
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