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Episode 97 - What American Marketers Get Wrong w/ Emmanuel Probst, Part One

Startup Confidential

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The Importance of Listening to the Market Signals

Richardson: It is not the brand with the greatest budget that makes the best impact. The Logshift Club started with a YouTube that was produced with $5,000. Liquid Death doesn't even come close to Nisley in terms of budgets and they're really making an impact.

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