Stop Testing New Ad Creative
The Andrew Faris Podcast
00:00
The Hidden Cost of Doing Business
If you're looking for the ads that will get you to 10, testing widely and variably is a good way to go. You don't worry too much about whether or not your lowest performing ads are sapping value out of the bottom of your ad account. Those costs actually become a real problem in your business and they end up costing you a bunch of money.
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